Wednesday, December 3, 2008

Sneak Peek from Shanghai

Here is sneak peek at just one of the {raw} selects from our hotel client photo shoot in Shanghai last week!  This is in front of the amazing chandelier that spanned 3 floors from the lobby. The photographer, stylist and model are quite famous in Shanghai and it was very interesting working with them on this project.

Our research for this ongoing project indicates that the wedding business in China is still in the very early stages of growth - only about 10 years or so!  Amazing if you think that there are close to 12 million weddings each year {compare that to the standard 2.4 million here in the U.S.}! There is so much opportunity for massive growth in this emerging nation especially so with the 'one child' policy in place in China - there is major focus by the parents and grandparents on hosting auspicious and lavish weddings.  

We have learned {and continue to learn} so much about this exciting and interesting market and are honored that this client has placed so much trust in our international wedding expertise to continue to tap us as advisors on building out their entire Asia-Pacific wedding marketing initiatives.  We will share the final outcomes in early 2009!

{click on photo to enlarge!}

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